THE SYNERGY BETWEEN CULTURE SUSTENANCE, ADVANCEMENT, DEVELOPMENT AND THE RADIO

Abu Edet

Abstract


The research is aimed at promoting the culture of the people through radio programming. The media has been identified as one of the agents that advocate change in the society. The effect of their packaged and presented messages or programmes affects various cultures. Radio is one of the media which brings about behavioural changes in the society due to its added advantage of possession of audit qualities. The researcher defines culture as a way of life of a particular people. This includes languages, laws, beliefs, religion, customs, way of dressing etc. of progress or success of any organization. He also defines programme as a sequence of instructions encoded in a specific computer language. The study is limited to Lagos Broadcasting Corporation (LBC) Radio stations Yoruba programmes only, within a quarter will be analyzed to discover the content value of the Yoruba programmes and find out how they promote Yoruba culture.


Keywords


culture, preservation, advancement and development, and radio

Full Text:

PDF

References


Allison Davis (2002). African language studies. Chicago: University of Chicago Press.

Allport G. W. (2005). Handbook of Social Psychology. Worcester: Clark University Press.

Bittner J. R. (2001). Broadcasting and Telecommunication. An introduction. N. J: Prentice Hall-Eaglewood Cliffs.

Carter et al (2004). An introduction to Mass Communication Problem in Press and Broadcasting. London: Macmillan.

Golding P. (2005). "Media Role in National Development Critique of a Theoretical Orthodoxy" Journal Communication.

Haulland A. William (2000). Cultural Anthropology. New York: Holt, Rinehart and Winston.

Verlenger F. N. (2000). Foundations of Behavioural Research. New York: Holt Rinehart and Winston.

Konkwo D. E. (2005). Principles, Concepts, Theories and Practice of Mass Communication. Owerri: CRC Publication Ltd.

Kinikanno A. Anele (2006). Social change and Social Problem in Press and Broadcasting. London: Macmillan.

Lambert et al (2011). Social Psychology. Eaglewood Cliff N. J: Prentice Hall Inc.

Moore, Wilbert E. (2009). "Social Change" In David L. Sills (ed) International Encyclopedia Social Science New York: The Macmillan Company and the free Press.

Mojekwu Joseph (2001). Qualitative Analysis Lagos: APCON Advertising Educational Services.

National Broadcasting Commission (2000). NBC Code 2nd Edition Abuja: NBC.

William, L. (2010). The media and the people. New York: Holt, Rinehart and Winston.

Wimmer R. D. Dominick Jr. (2005). Mass Media Research an Introduction. California: Wadsworth Publishing Company.

Wilbur Schramm (2001). The process and Effects of Mass Communication. Chicago: University of Illinois Press.


Refbacks

  • There are currently no refbacks.


ISSN (Print): 2276-8645

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.