TWITTER AS A TOOL FOR THE MOBILISATION OF THE #BRINGBACKOURGIRLS# CAMPAIGN AMONG UNDERGRADUATES

Solarin Adeniyi, Opeyemi Oyesomi Kehinde, Adebisi Gbolahan, Fred Ahmadu

Abstract


This study examined the role twitter played in mobilising youths to join the #bringbackourgirls# campaign. It sought to examine the extent to which social media sets agenda for the society and mobilizes people to join a cause using the #bringbackourgirls# campaign as study.  Survey method was employed and questionnaire was used as instrument of data collection. The population were University of Lagos students. A sample size of 500 respondents was drawn from the population out of which 473 responded effectively to the questions.   The finding revealed that 90% of the respondents have a twitter account and they access them regularly. About 70% of the respondents stated that social media were their main sources of information on the campaign. Furthermore, 57% believed that twitter is an effective tool for sourcing information and mobilisation. Recommendations were made among others that efforts should also be made to institute a form of regulatory framework for social media as unscrupulous elements can use the platform to mobilize people to cause disorderliness in the nation.

Keywords


Bringbackourgirls campaign, mobilisation, social media, Twitter

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