INTEGRATION STRATEGY AND CORPORATE PERFORMANCE IN NIGERIA BREWERY INDUSTRY

Raheem Olasupo Akewushola

Abstract


This study examined the effects of integration strategy on corporate performance in the Nigeria brewery industry. Survey research design was employed in this study. 140 copies of questionnaire were administered to selected members of staff of Nigeria Breweries Plc and Guinness Nigeria Plc using stratified sampling technique based on employee designation. The research instrument was validated using content validity technique while the reliability was ascertained using the internal consistency approach. The scale used for the study has good internal consistency, with a Cronbach alpha coefficient value of 0.851.  The data collected were analyzed using descriptive statistics (percentages, charts and table) and inferential statistics (regression analysis and correlation analysis). The study found out that there is a positive high relationship between integration strategy and the profitability of Nigeria Brewery Plc and Guinness Plc (r = 0.986, p<0.05); the relationship between integration strategy and quality relation is very high and significant (r= 0.932, p<0.05); Also, influence of integration strategy on the market share is very high and significant (r = 0.950, p<0.05). Based on the findings, the study recommended that management of the firms should continually seek measures to expand and increase the local contents and sources of factor input. The Federal Government should invite all stakeholders in the brewery industry for brainstorming to review the local content in order to accommodate all interest groups (subsistence farmers) in the industry.


Keywords


Integration strategy, Corporate performance, Profitability, Market share, Quality relations, brewery industry.

Full Text:

PDF

References


Adedeji, R. (2009). Agony of manufacturers. Broad Street Journal, (6) 8,

Ajao, O. S. & Grace, M. O. (2012). The effects of strategic planning on corporate performance in university education: A study of Babcock university. Kuwait Chapter of Arabian Journal of Business and Management Review, 2(2),

Ansoff, I. (1962). Merger objectives and organization structure. Review of Economics and Business, (2)49,

County, J. (2008). Business expansion a must for survival. A paper presentation (not complete)

Dauda, Y. A., Akingbade, W. A., & Akinlabi, H. B. (2010). Strategic management practice and corporate performance of selected small business enterprises in Lagos metropolis. International Journal of Business and Management, 5(11),

Delios, A. & Beamish P. (2012). Survival and profitability: The roles of experience and intangible assets in foreign subsidiary performance

Guinness Nigeria Plc. (2016). Annual Report and Accounts.

Griffin, A. (2006). Effect of strategic management on organizational performance. Transnational Journal of Science and Technology. Vol. 3(7)

Kaplan, R. S. & Norton, D.P. (1993). Putting the balanced score card to work. Harvard Business Review, September – October 134-147

Kazmi, A. (2008). Strategic Management and Business Policy, Tata McGraw-Hill Company, New Delhi

Leban, M. & Euske, K. (2016). A conceptual and operational delineation of performance. Business Performance Measurement, Cambridge University Press

Man, Y. S (2015). Performance measurement and management of third party logistics: an organizational theory approach. Hong Kong Baptist University

Nigerian Breweries Plc. (2014) Enhancing the sorghum value chain. Available from: http://nbplc.com/publications/NB%20Sorghum% 20Brochure%202014.pdf (last accessed 1 August 2016).

Nigerian Breweries Plc. (2016). Annual Report and Accounts.83.

Ogbeh, A. (2016) Keynote address delivered by Chief Audu I Ogbeh, OFR, Honourable Minister of Agriculture and Rural Development at the national workshop on developing a rapid action plan for quality seed production and presentation of the Alliance for a Seed Industry in West Africa (ASIWA) in Nigeria held at Chelsea Hotel Abuja, 7–8 April 2016

Oyedijo, A. (2004). Strategic management: An introductory text. Lagos: Strategic International Press

Oyedijo, A. (2012). Management theory and organizational behaviour. Ibadan: Paramount Books Limited, 267

Polakoff, J. C. (2012). How to design a performance management. International Journal of Production Economics 4(3)

Sloans, A. (1963). My years with general motors. The New Republic (2) 21

Stuckey & White (1993). When and when not vertically integrate. Management Review 34(3)71-83

Tangen, S. (2014). Performance measurement from philosophy to practice. International Journal of Productivity and Performance Management, 53(8)


Refbacks

  • There are currently no refbacks.


ISSN (Print): 2276-8645

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.