MARKETING LIBRARY RESOURCES AND SERVICES WITH WEB TECHNOLOGY AND SOCIAL MEDIA

Umar Muhammad modibbo, Yahanatu Mani Dauda, Fatima Sani, Adamu Joshua Joan

Abstract


Over the years libraries and information centres have enjoyed positive and good relation with clients. The new internet environment and technological advances have made libraries to rethink and adapt these innovations for effective and efficient functioning of the system and services. Enhancing usage of resources and services is essential and possible with the help of effective marketing strategies. Library professionals should consider this cyber age as an important opportunity rather than a challenge. This paper aims at exploring different applications of web technologies and social media, which libraries and information centres can endorse for effective flow of information resources to meet the objectives of the organization.


Keywords


Social Media in Libraries, Library Services, Promoting Library Resources and Servicies, Web Technology and Library Services

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