ATTENTION AND RESPONSE TO PROPER WASTE DISPOSAL MESSAGES ON BEVERAGE PACKS AMONG UNIZIK UNDERGRADUATE STUDENTS

Uchenna Patricia Ekwugha (PhD), Ekene Godfrey Okafor

Abstract


Given the adverse effects of indiscriminate waste disposal and the presence of waste disposal messages on product packs, this work looked at the attention and responses of UNIZIK Undergraduate Students to proper waste disposal messages on beverage packs. While greater quantity of the wastes seems to emanate from beverages and food products, with student as predominant consumers, more worrisome is that some beverages and product packs contain messages or contents requesting the user to responsibly dispose their wastes. This is therefore the major focus of this work. The study adopted the survey method and Multi-stage random sampling to select 390 UNIZIK Undergraduate students from faculties and departments in UNIZIK via a structured questionnaire. The study revealed that the proportion of UNIZIK undergraduate students who purchase beverages are 80% (N=302) of the sample and that 95% (N=289) of them have observed or paid attention to the messages on product packs and that 86% of them (N=250) had attempted reading the content of these messages but only 80% (N=201) of them have adhered specifically to directions stipulated on nutrition information section of product packs and not essentially on the waste disposal messages. It was also found that majority of them who admitted to adhere to the messages on proper waste disposal, 70% (N=140) rarely do so, suggesting therefore that effects of such messages on users are still marginal. The study also found that majority of the respondents (74%) had reasons of being environmental health conscious and some succumbed to the reason of the messages being packaged by experts (26%) as the predominant reasons for paying attention and responding to messages on proper waste disposal on beverage packs. The study also identified some hindrances to the messages on proper waste disposal on beverage packs. These include: illegibility of text (89%); technicality of the language used (55%); regard for the messages (14%) and poor eyesight (23%).


Keywords


Beverage Packs; Waste Disposal; Messages; and Students

Full Text:

PDF

References


Abel A (2007). An analysis of solid waste generation in a traditional African city: the example of Ogbomoso. Nigeria Environ Urban. 2007;19:527–537. doi: 10.1177/0956247807082834.

Abeyewickreme, W., Wickremasinghe, A. R, Karunatilake, K, Sommerfeld J, Axel K (2012). Community mobilization and household level waste management for dengue vector control in Gampaha district of Sri Lanka; an intervention study. Pathogens Global Health. 2012;106:479. doi: 10.1179/2047773212Y.0000000060.

Achankeng E. (2008). Globalization, Urbanization and Municipal Solid Waste Management in Africa. University of Adelaide: African Studies Association of Australasia and the Pacific Conference Proceedings - African on a Global Stage.

Adeniji, O. O. (2015). Features and functions of informative and instructive leaflets accompanying selected medicinal drugs in Nigerian market. Journal of Business Administration and Management Sciences Research, 4(4), 075-083.

Adibe, M.O., Igboeli, N.U., Ubaka, C.M., Udeogaranya, P.O., Onwudiwe, N.P., & Ita, O.O

(2015). Evaluation of information contained in drug advertisement and promotion materials in Nigeria Tropical Journal of Pharmaceutical Research, 14(3), 539 – 544.

Aprile, A.0., & Annunziata, C. (2005). Factors affecting use and understanding of nutrition

information on food labels: evidences from consumers. Agricultural Economics Review. 13(2), 103-106

Asase M., Yanful K.K., Mensah M., Stanford J., Amponsah S. (2009) Comparison of municipal solid waste management systems in Canada and Ghana: A case study of the cities of London, Ontario, and Kumasi, Ghana. Waste Manag. 2009;29:2779–2786. doi: 10.1016/j.wasman.2009.06.019.

Auta, A., Shalkur, D., Banwat, S.B., Banwat, S.B., & Dayom, D. (2011). Readability of

malaria medicine information leaflets in Nigeria. Tropical Journal of Pharmaceutical Research, 10(5), 268-270.

Damghani A.M., Savarypour G., Zard, E., Deihimfard, R. (2007). Municipal solid waste management in Tehran: Current practices, opportunities and challenges. Waste Manag. 2007;28:929–934.

Daramola, I. (2003). Introduction to mass communication. (2nd ed.). Lagos: Rothan Press.

Drichoutis, A. C. ; Lazaridis, P. and Nayga, R. M. (2006). Consumers’ use of Nutritional Labels: a Review of Research Studies and Issues. Academy of Marketing Science Review

European Commission (2012). Sustainability messages. Retrieved October 2019 from

http://www.eurocom.12-45//

Fobil J. N, Armah N. A. , Carboo N. (2008). The influence of institutions and organizations on urban waste collection systems: An analysis of waste collection systems in Accra, Ghana (1985-2000) J Environ Manage. 2008;86:262–271. doi: 10.1016/j.jenvman.2006.12.038.

Govindasamy, R., & Italia, J. (1999). The influence of consumer demographic characteristics

in nutritional label usage. Journal of Food Products Marketing. 5(4), 55-68

Janz, N.K., & Becker, M.N., (1984). The Health Belief Model: A decade later. Health Education Behaviour, 11(1): 1-47

Kelly, R. (1983). Problem of refuse collection in rural areas. J Solid Waste Manage. 1983;LXXII:94.

Kenning, P. & Linzmajer, M. (2011). Consumer neuroscience: An overview of an emerging discipline with implications for consumer policy: Journal of Consumer Protection and Food Policy. 6:111-125

Kersbergen, Inge and Field, Matt (2017) Alcohol consumers’ attention to warning labels and brand information on alcohol packaging: Findings from cross-sectional and experimental studies. BMC Public Health (2017) 17:123 DOI 10.1186/s12889-017-4055-8

Kim, S.Y., Nayga, R.M., & Capps,O. (2001). Food and label use, self-selectivity, and diet quality. The Journal of Consumer Affairs. 35(2), 346-363

Linder, N. S.; Uhl, G; Fliessbach, K; Trautner, P; Elger, C. E. & Weber, B. (2010). Organic Labelling Influneces Food valuation and choice. Neuroimage 58:215-220

Lohse G. L. (2008). Consumer eye movement patterns on yellow pages of Advertising. Journal of Advertising. 26:61-73

Levy, A.S., & Fein, F.B. (1998). Consumers’ ability to perform tasks using nutrition labels.

Journal of Nutrition Education, 30(4), 210-217

McLean-Meyinsse, P.E. (2001). An analysis of nutritional label use in Southern United States, Journal of Food Distribution Research. 32(1), 110-114.

Morin, C. (2011) neuromarketing: the new science of Consumer marketing behaviour. Society 48. 131-135

Nayga, R. M., (1996). Determinants of consumers' use of nutritional information on food packages. Journal of Agricultural and Applied Economics, 28(2), 303-312.

Nayga, R. M., (1999). Toward an understanding of consumers' perceptions of food labels. International Food and Agribusiness Management Review, 2(1), 29-45.

Nayga, R. M., (2000). Nutrition knowledge, gender, and food label use. The Journal of Consumer Affairs, 341, 97-112.

Nayga, R. M., Jr., Lipinski, D., and Savur, N. (1998). Consumers' use of nutritional labels while food shopping and at home. The Journal of Consumer Affairs, 32(1), 106-120.

Njelita, B. N. (2002). Graphic for mass communication. In C. S. Okunna (Ed.), Teaching

mass communication: A multi-dimensional approach (143 – 158). Enugu: New Generation Books.

Nyang’echi, G. N. (1992) Management of solid and liquid waste. Nairobi: AMREF; A Manual for Environmental Health workers.

Onibokun A. G., Kumuyi A. J. (1999). In: Governance and Waste Management in Africa. Managing the Monster. Onibokum AG, editor. Ottawa: IDRC.

Osei FB, & Duker AA. (2008) Spatial dependency of V. Cholera prevalence on open space refuse dumps in Kumasi, Ghana: a spatial statistical modelling. Inter J Health Geog. 2008;7:62. doi: 10.1186/1476-072X-7-62.

Palczynski R. J. (2002). Study on Solid Waste Management Options for Africa. Abidjan: cote d’Ivoire: A Project Report for ADB Sustainable Development and Poverty Reduction Unit.

Pieters, O.,& Seaman, E. (2007). A review of European research on consumer response to

nutrition information on food labels. Journal of Public Health, 15(5), 385-399.

Plassman, H. ; O’Doherty, J; Shiv, B.; and Rangel, A. (2008). Marketing Actions can modulate neural representations of experienced pleasantness. Proceedings of the national academy of Sciences of the united States of America. 105:1050-1054

Prathiraja, P.H.K., & Ariyawardana, A. (2011). Impact of Nutritional Labeling on Consumer

Buying Behaviour. Sri Lanka Journal of Agricultural Economics. 5(1), 14-25

Reimann, M.; Zaichowsky, J; Neihaus C; Bender T and Weber, B (2010). Aesthetic Package Design: A behavioural neural and psychological investigation. Journal of consumer Psychology 20:431-441

Rothman, R.L., Housam, R., Weiss, H., Davis, D., Gregory, R., & Gebretsadik, T. (2006).

Patient understanding of food labels: the role of literacy and numeracy. American Journal of Preventive Medicine, 31(5), 391-398.

Singla (2010). Usage and understanding of food and nutritional labels among Indian

consumers. British Food Journal. 112(1), 83-92

Yoada, Ramatta Massa ; Chirawurah, Dennis and Adongo, Philip Baba (2014). Domestic waste disposal practice and perceptions of private sector waste management in urban Accra. BMC Public Health. 2014; 14: 697. Published online 2014 Jul 8. doi: 10.1186/1471-2458-14-697

Yusof, M. B. M, Othman F, Nashim N, Nur C. A (2002). The role of socio-economic and cultural factors in municipal solid waste generation: A case study in Taman Berling, Johor Bahru. J Teknologi. 2002;37:55–64.

Zia H, & Devadas V. (2008) Urban solid waste management in Kanpur: opportunity and perspectives. Habitat Int.;32:58–73. doi: 10.1016/j.habitatint.2007.08.001.]


Refbacks

  • There are currently no refbacks.


ISSN (Print): 2276-8645

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.