Nkiru Comfort Ezeh (PhD), Chike Walter Duru (PhD)


The technology of Internet and Smart mobile devices is increasingly becoming dynamic and attractive, as users are also increasingly becoming visible. Anchored on Domestication Theory, the study explores the dialectics of online and smart mobile features and the relationship with the users’ practice and control. The study adopted survey method, with questionnaire as instrument for data collection to sample 200 undergraduate students of Madonna University, Nigeria, Anambra state, Nigeria. It was found that students are heavy users of smart mobile, mainly, for entertainment purposes and cannot manage its usage. However, that does not translate to or increase their online presence because internet access is still a major challenge among the students. The study therefore recommends that media literacy should be incorporated into school curriculum so as to help individuals, especially young adults to manage their smart mobile and online presence. 


Online, Smart Media, Omnipresent, Omnifarious, Practice

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