THE EFFECTIVENESS OF PUBLIC RELATIONS IN INCREASING ORGANIZATION PRODUCTIVITY
Abstract
The study was conducted on the effectiveness of "Public relations in increasing Organizational Productivity,this study tries to evaluate the effectiveness of public relations and its contribution to NTA, Uyo. Being a survey study, the instrument used for data collection was questionnaire and library research. The study was anchored on three research questions and hypotheses that were tested using Chi-square statistical tool and it was discovered that less percentage of respondents studied have embraced public relations. The study adopted survey method of research design that allowed the researcher to derive a sample size of 399 respondents from the population to whom copies of questionnaire were administered. Only 150 copies of questionnaires were return thus, becoming the unit of data presentation and analysis, sources of data for the research project were textbooks, journals and the internet. Findings revealed that Public relations have a profound place in the productivity of Nigeria television Authority, Uyo. As a result, activities of Public relation in the Organization were encouraging and the success of the organization can reasonably be attributed to it. Thus, the position of public relations determined its level of performance, and subsequently, the level of organization's productivity .based on this backdrop, it was recommended that trained public relation professional should be considered when recruiting staff for the job.
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