SELECTING PARTNERS FOR JOINT INTERNATIONAL BUSINESS VENTURES: A GUIDE FOR SMALL/MEDIUM ENTERPRISES
Abstract
Regardless of the type of business, all investors, whether foreign or local, take a partner into a join/• venture for the purpose of gaining from that partner some skill or resource that they lack. In these very austere lines in Nigeria's economic history, international business joint-ventures no doubt are veritable means by which Nigerian business can grow by leaps and contribute even more rapidly to the realization of the goals of SAP. Failure rate among international joint-venture are relatively high and one major failure factor commonly identifiable with this situation is wrong choice (or suboptimal selection) of partners. For profitable alliances, the selection of associates involves a special decision process, one which is usually initiated by the foreign partner. £existing typologies of reasons for selection are inadequate. Ideally, such a typology should be defined through a specific interdisciplinary research project examining the nature of the motivation involved. In the end, however, partner selection and negotiation should ideally be a game in which there is no winner or loser among the players.
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