DETERMINANTS OF NEWSPAPER READERSHIP AMONG OLABISI ONABANJO UNIVERSITY STUDENTS

Lynda Erinma Onah, Ben Odeba

Abstract


Newspaper is one of the most popular and reliable media of information among students. Newspaper reading is an intellectual activity for students of all ages as it enhances knowledge and information of the readers. This study investigates the determinants of newspaper readership among Olabisi Onabanjo University students; the frequency of their readership, the type of stories they mostly read and how they obtain the newspapers they read.  The study uses quantitative research technique. It adopts a sample size of 387 students, drawn from three Faculties in the University; Social and Management Sciences, Arts and Law using the Taro Yamane formula for determining sample size. The study is anchored on the Uses and Gratification theory and media dependency theory. The paper employs the simple percentage method and frequency tables as analytical tools. Findings show that newspapers are important sources of information for Olabisi Onabanjo University students.  Findings further reveal that majority of the students do not read newspapers and those who read sometimes do so for general information and awareness about socio-political and educational events. The students access newspapers online because it saves time and cost.  The paper concludes that most students in Olabisi Onabanjo University do not buy newspapers they read and that they read newspapers for education, information and entertainment. Therefore, the paper recommends that the University Library should provide both online and offline newspapers to encourage more students to read newspapers; newspaper readership programs should be designed in the universities and all concerned parties should ensure its implementation. Further research should also be carried out on the dispositions of newspaper readership of Olabisi Onabanjo University community at large.


Keywords


Determinants, Newspaper, Readership, Olabisi Onabanjo University.

Full Text:

PDF

References


Ola, C.O., & Ojo, R.J. (2006). Creating electronic access to newspaper information in Nigeria:

Theinformation aid network (IFAnet) experience. Educational Research and Reviews 1 (7): 196-200.

Anaeto S.G, Tejumaiye J.A, Anaeto M.S (2009). Newspaper and Magazine, management,

production, marketing, Lagos, Stirling- Horden publishers Ltd,

Dominick J.R (2009). The Dynamics of mass communication: Media in Digital Age. 6th Edition.

McGraw Hill.

Baran S.J {2010}. Introduction to Communication, Media Literacy and Culture. McGraw-Hill

publication.

Bankole O.M & Babalola S.O (2011). Use of newspapers by students of olabisi onabanjo

university students.

Hayati,A.G.A.Zobidah,S.O.Jusang,B.,Nizam,O.MandMazuwanaT.T.M.(2012).Newspaper:Teen

ager and their Needs; University Potra Malaysia;1(8),Selanger;Malaysia. The Public Administration and Social Science Policies Review, 1(8); 113-124.

Singh K.G and Arya R.(2012). A Study of Newspaper Readership Patterns among Urban Of

Punjab. Retrieved from http://Ijmra.Us. Accessed May 25.2017.

Majumder, D., & Hasan, Md. M. 2013. Newspaper Reading Habits of Private University Students:

a Case Study on World University of Bangladesh. IOSR Journal of Business and Management 12 (1) 87-9.

Meamin A.K, Akanda A. and Haque M.D.A(2013). Newspaper Reading Habits of University

Graduate Students of Bangladesh. Retrieved from http://www.impact: IJRANSS .org. Accessed may 9, 2017.

Elmadwi. H. M. 2014.A Study of the significance of Using Newspaper as an instrument Develop

Reading and Comprehension Skills for Learning of English as a Second Language. International Journal of English Language; Literature and Humanities. Volume 1 Issue V Feb 2014 ISSN 2321 – 7065.

Folarin B. {2002}. Theories of Mass Communication: An Introductory Text.

Baran S.J And Davis D.K {2003}. Mass Communications Theory: Foundation, Ferment and

Future.3rd Edition, Belmont: Wadsworth.

Mcquail, D. (2005). MassCommunication Theory.5th Edition, London: Sage Publications.

Onu. C. Blessing (2005). Using Newspaper to Satisfy the Information Needs Of Readers At The Federal Polytechnic Library,Nekede, Owerri. A Journal of Libraryand Information Science.

Anaeto S.G, Onabanjo O.S, Osifeso J.B{2008}. Models and Theories of Communication.

Maryland, Usa. African Renaissance Books Incorporated.

Webster Reference Library, Concise Edition Dictionary (2008).

Wolswinkel, H., Dr Heuvelman A., Dr Peter O., {2008}. Newspaper Reading Behaviour Of Young Adults

Chakraborty, R.(2009). Importance of Schools and College Magazines. Http://Www.Merinews.Com/Articles/Importance.

A. S. Hornby, Oxford Advanced Learner’s Dictionary of current english, eight edition(New York:

Oxford University Press, 2010).

Uwakwe, O. (2010). Introduction to MassCommunication In Digital-Print-Radio-Tv-Film-Internet-Industry Effect. Onitsha: Base 5 Publishers. Retrieved On 10th May, 2017 From Http://Dx.Dol.Org .

Kumar D., Singh R. and Siddiqui J.A. Newspaper Reading Habits Of University Students: A Case Study Of Chaudhary Charan Singh University, India. Library Philosophy and Practice (E-Journal). 2011. Retrieved on May 10, 2107 from Http://Digitalcommons.Uni.Edu/Cgi/Viewcontent.Cgi?Article=1488&Context==Libphilprac

Bankole O.M and Babalola S.O {2011}. Use of Academic Library by Olabisi Onabanjo University Students in Accessing Newspapers. Agoiwoye, Ogunstate, Nigeria. Library Philosophy and Practice {E-Journal}. Retrieved on April 14, 2017 from Http://Www.Webpages .Uidaho.Edu/~Mbolin /Bankole-Babalola.Htm

Nwabueze C., Okonkwo F., Nweke N., {2012. An Analysis of Radio Newspaper Headlines Review: Influences on Readership Pattern. Benin Media Communication Journal No.6 Pp 223-240}

Ukonu M. {Ph.D}, Ani M., Ndubis C. {2013}. The Influence of Online Newspaper Readership on Print Media Purchase: A Survey of Nigerian Universities in South- East. The Journal of African Council for Communication Education(Acce), Nigerian Chapter, Vol 2,No.1.

Turow J. (2014). Media Today: MassCommunication in a Converging World. 5th Edition, Published by Routledge Network.

Leo.O.N Edegoh Ph.D, Edeh N.C.And Aniebo C.S (2015). Evaluation of Newspaper Reading Habits of Youths In Anambra State, Vol37.

Layefa G., Johnson W.A.,Taiwo A., {2016}. Newspaper Readership Pattern In Ekiti State, Nigeria. Iosr Journal of Humanities and Social Sciences, Volume 21, Issue 6, Ver.5{June, 2016} Pp71-77. Retrieved from Http:// Www. Iosjournals. Org

Adepoju J.A (2003). MassCommunication Research: An introduction

Ohaja E.U (2003). MassCommunication research and project writing. John Letterman ltd. Lagos

Ojebode, A. Onekutu,P.; &Adegbola, T.(2010).audience Research Methods for Campus Radio stations. Ikeja.

Rubin R.B., Rubin A.M., Haridakis, P. & Piele L.J (2010). communication Research: strategies and source. MGraw Hill Publishing.

Hanlon, B. Larget B. (2011). Samples & Populations. Department of statistics university of Wisconsin-Madison.

Leedy, P.D. and Ormrod, J. E. (2010). Practical research planning and design (9th ed.). Upper Saddle River, NJ: Prentice Hall.

Creswell, J. W. (2013). Qualitative inquiry and research design: choosing among five approaches (3rd ed). Thousand oaks, CA: Sage.

Matseketsa, B. N. and Mapolisa, T. (2013)."The effect of terrorism on international peace and security and educational systems in Africa and beyond - A new millennium perspective". International Journal of Advanced Research. Vol.1 (8), pp. 694-710


Refbacks

  • There are currently no refbacks.


ISSN (Print): 2276-8645

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.