THE INFLUENCE OF INNOVATION STRATEGY ON ORGANIZATIONAL PERFORMANCE. EVIDENCE FROM FINTECH FIRMS IN LAGOS

Rahmon Olawale Saka (PhD)

Abstract


The essence of this study is to examine the influence of innovation strategy on organisational performance, evidence from Fintech firms in Lagos. The objective of this study is to examine if the innovativeness of selected Fintech firms can enhance organisational performance. In conducting this study, the survey research design was explored and the population of the study was 350 members of staff of five (5) Fintech firms across Lagos and they were randomly selected. The questionnaire was the primary source of data collection. This was used to obtain necessary information needed for the study, the questionnaire was found to be useful after the validation of the instrument with content validity. 0.78 was the Cronbach Alpha level of reliability of the research instrument. Out of one hundred and eighty-seven (187) copies of questionnaire distributed, 112 respondents filled the questionnaire and their responses found useful. Regression analysis was used in this study. The study found that market, product and organisation innovations are significant and important ways to achieve organisational performance. The study recommended among others that organisations should take innovation of any kind in order to improve performance.


Keywords


Innovation, market innovation, product innovation, organisation innovation, Financial Technology

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References


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