Benedette Olimma (PhD)


This study focuses on binge watching which is an expanding viewing behaviour in Nigeria and other parts of the world. It examines the personality antecedents of such media consumption pattern such as attachment style, motivations and social context of viewing associated with people who indulge in this behaviour. The hypotheses were tested using the chi square mathematical tool based on the Statistical Package for the Social Sciences (SPSS). The results showed that respondents were light and medium binge viewers during the Coid-19 lockdown, the programmes that influenced their binge behaviour were drama. The study findings, concluded and recommended that Binge viewing has both positive and negative sides but the negative sides need to be emphasized to viewers through media programmes to create awareness that could save consumers from the negatives associated with this viewing behaviour.


Bing, watching, behavior, and covid-19 lockdown

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